Blog

climate-isn-t-a-sector-it-s-the-operating-system-of-the-future

climate-isn-t-a-sector-it-s-the-operating-system-of-the-future

climate-isn-t-a-sector-it-s-the-operating-system-of-the-future

Monday, April 28, 2025

Climate Isn’t a Sector. It’s the Operating System of the Future.

We need to stop thinking of climate as a vertical.
It’s not a neat category like fintech, edtech, or healthtech. It’s not a tick-box on an impact fund’s mandate. And it’s certainly not a niche.
Climate is not a sector. It’s a macroeconomic shift.
Possibly the biggest the world has ever seen.

Why framing climate as a vertical misses the point

Climate isn’t one theme among many. It’s the backdrop against which every business decision, every system, every supply chain, and every policy will now play out.
Energy. Food. Mobility. Infrastructure. Risk. Housing. Defence. Insurance. Logistics. Materials. Finance.
Climate change affects all of them.
And the transition isn’t optional — it’s already reshaping the cost of capital, the direction of policy, and the way businesses are built.
To call it a sector is to miss the point. This isn’t a shift in what we build. It’s a shift in how and why we build it.

At Raaise, we call this pro-planet.

“Climate” as a term has become politicised, narrow, and often misunderstood. It doesn’t capture the full scope of what’s happening.
We use pro-planet because we believe the shift underway isn’t about a single sector — it’s about rebuilding the operating system of the economy.
This isn’t a wave. It’s a sea change.
The next decade of innovation will be shaped by the realities of a climate-constrained world:
  • New materials that regenerate, not deplete.
  • Energy systems that decentralise, not extract.
  • Supply chains that adapt, not collapse.
  • Products that leave ecosystems better than they found them.
This is the foundation on which the next great companies will be built.

What this means for founders

If you're building anything designed to last — chances are, you’re already building for a climate-aligned world. Whether you're in agtech, housing, AI, fintech, logistics, or materials, the climate thread runs through your work.
✅ Don’t wait to be called a “climate startup.” You might already be one.
✅ Understand how your business fits into a climate-aligned future — and make that story part of your pitch.
✅ Investors increasingly expect climate awareness — even if their fund doesn’t have “climate” in the name.

What this means for investors

Your thesis may not be labelled “climate.” But if you're backing companies building for the next 10–20 years, it probably should be climate-aware.
  • Climate doesn’t sit in the corner of the portfolio anymore. It’s the overlay.
  • Founders building with this lens will outperform — not just environmentally, but economically.
  • You don’t need to be a climate fund. But you do need to be climate-literate.

Final word

Climate isn’t a sector. It’s the context.
It’s the logic layer beneath every system. The pressure shaping every market. The backdrop of every decision.
The faster we stop treating it like a vertical — and start treating it like the operating system of the future — the better we’ll build.

We humbly acknowledge the Traditional Owners of the unceded land on which we live and work. We stand in solidarity with Aboriginal and Torres Strait Islander and First Nations peoples the world over in their fight for self-determination, recognition and justice.

Pro-Planet Startups: Find the right investors, streamline your raise, and manage every step—from pitch to close—all in one seamless platform.

This website is operated by Raaise Pty Ltd (ACN 646 058 139), a Corporate Authorised Representative (CAR No. 1306441)) of Avenir Capital Pty Ltd (AFSL No. 405469). You use the website in accordance with our Website Terms, Privacy Policy and Platform Terms of Service. All information provided on this website and the Raaise platform is general and does not take into account your personal circumstances, financial situation, or needs. If you take action on the basis of the information provided on this website without first consulting a professional advisor, you do so entirely at your own risk. Raaise Pty Ltd, its directors and employees do not accept any liability for the results of any actions taken or not taken based on information in this site, or for any negligent misstatements, errors or omissions.

Built with 🖤 on Wadandi Boodja | © Raaise 2025

We humbly acknowledge the Traditional Owners of the unceded land on which we live and work. We stand in solidarity with Aboriginal and Torres Strait Islander and First Nations peoples the world over in their fight for self-determination, recognition and justice.

Pro-Planet Startups: Find the right investors, streamline your raise, and manage every step—from pitch to close—all in one seamless platform.

This website is operated by Raaise Pty Ltd (ACN 646 058 139), a Corporate Authorised Representative (CAR No. 1306441)) of Avenir Capital Pty Ltd (AFSL No. 405469). You use the website in accordance with our Website Terms, Privacy Policy and Platform Terms of Service. All information provided on this website and the Raaise platform is general and does not take into account your personal circumstances, financial situation, or needs. If you take action on the basis of the information provided on this website without first consulting a professional advisor, you do so entirely at your own risk. Raaise Pty Ltd, its directors and employees do not accept any liability for the results of any actions taken or not taken based on information in this site, or for any negligent misstatements, errors or omissions.

Built with 🖤 on Wadandi Boodja | © Raaise 2025

We humbly acknowledge the Traditional Owners of the unceded land on which we live and work. We stand in solidarity with Aboriginal and Torres Strait Islander and First Nations peoples the world over in their fight for self-determination, recognition and justice.

Pro-Planet Startups: Find the right investors, streamline your raise, and manage every step—from pitch to close—all in one seamless platform.

This website is operated by Raaise Pty Ltd (ACN 646 058 139), a Corporate Authorised Representative (CAR No. 1306441)) of Avenir Capital Pty Ltd (AFSL No. 405469). You use the website in accordance with our Website Terms, Privacy Policy and Platform Terms of Service. All information provided on this website and the Raaise platform is general and does not take into account your personal circumstances, financial situation, or needs. If you take action on the basis of the information provided on this website without first consulting a professional advisor, you do so entirely at your own risk. Raaise Pty Ltd, its directors and employees do not accept any liability for the results of any actions taken or not taken based on information in this site, or for any negligent misstatements, errors or omissions.

Built with 🖤 on Wadandi Boodja | © Raaise 2025

We humbly acknowledge the Traditional Owners of the unceded land on which we live and work. We stand in solidarity with Aboriginal and Torres Strait Islander and First Nations peoples the world over in their fight for self-determination, recognition and justice.

Pro-Planet Startups: Find the right investors, streamline your raise, and manage every step—from pitch to close—all in one seamless platform.

This website is operated by Raaise Pty Ltd (ACN 646 058 139), a Corporate Authorised Representative (CAR No. 1306441)) of Avenir Capital Pty Ltd (AFSL No. 405469). You use the website in accordance with our Website Terms, Privacy Policy and Platform Terms of Service. All information provided on this website and the Raaise platform is general and does not take into account your personal circumstances, financial situation, or needs. If you take action on the basis of the information provided on this website without first consulting a professional advisor, you do so entirely at your own risk. Raaise Pty Ltd, its directors and employees do not accept any liability for the results of any actions taken or not taken based on information in this site, or for any negligent misstatements, errors or omissions.

Built with 🖤 on Wadandi Boodja | © Raaise 2025